Similar to the competitive market of launching casual games in 2017, developers during the casual PC downloadable era fought to try to stand out with new mechanics and new themes. It’s not a coincidence that many of the top puzzle game developers today competed back in the casual PC market more than a decade ago. It’s interesting to note that, Big Fish, PopCap and Playrix all competed within the casual market in these formative years. Playrix during its early days released many successful titles like Fishdom, Gardenscapes, Farmscapes, 4 Elements and Royal Envoy. They specialized in matching and hidden object games. Playrix as a company started in 2004, building casual downloadable games for PCs. To understand the success of Gardenscapes, we have to go back to the history of Playrix and the Gardenscapes brand. So what has Playrix done with Gardenscapes that so many have failed to do? The History of PlayRix & Gardenscapes It’s the first major successful innovation in the puzzle genre since 2012 when Candy Crush launched on mobile.
Gardenscapes has made many companies within the puzzle genre turn their heads. Gardenscapes: New Acres by Playrix has now been a staple in the Top Grossing charts since September 2016, showing no signs of fading. In particular, each of these games has shown that there is more than one way to monetize off a puzzle game audience. Playrix, a veteran casual game developer, has created two huge hits on mobile: Fishdom and Gardenscapes. King’s still on top, but there has been a new contender slowly moving up the charts. Turn back the clock only one year, and it felt like the matching/puzzle game genre was locked up and dominated by one player: King. Looking forward to what’s to come! Gardenscapes’ Big Pivot A big thank you to Michail Katkoff, Anil Das-Gupta, Dave Cross and Alex Collins for their help with this post. Deconstructor has been an amazing resource for me and many mobile free to play designers around the industry so it’s an honour to be contributing to such an exceptional site. As announced by BothGunsBlazing, Anil Das-Gupta and I are joining forces with. This post is the first of many to be done in cooperation with Deconstructor Of Fun.
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